Agriculture is the primary industry, with sheep and cattle farming significantly contributing to the local economy.

Yes, Waipukurau hosts various local festivals and fairs celebrating regional culture, food, and art.

Popular activities include hiking, cycling trails, and exploring nearby rivers and reserves for their natural beauty.

Visitors can explore local Māori cultural sites, community events, and educational centers that provide insight into indigenous history and art.

Yes, it offers numerous family-friendly activities, including nature trails, historical sites, and recreational areas.

Waipukurau experiences a temperate climate with warm summers and cool winters, making it suitable for outdoor activities year-round.

Locally sourced lamb and fresh produce are specialties, along with Hawke's Bay wines which are a must-try.

The town features a mix of colonial-era buildings and modern structures, highlighting its historical roots and development over time.

Although limited, there are bus services and options for private rentals, making it easier to explore surrounding areas.

Locals frequent the Waipukurau Farmers’ Market and other small grocers known for their locally sourced fresh produce.